Fb’s library of guides and sources is huge, but these references could even be quite intimidating to navigate. Fortunately, for advertisers who are in want of case reports, most efficient be aware guides, suggestions, sources, updates, and industry-explicit knowledge, Fb provides a trove of precious knowledge offered in visually-appealing codecs.
After I save together A Instant Reference of Fb One-Sheeter Guides, I realized there had been some advertisers who could well also declare some aid in navigating Fb’s reference sources in in fashion.
Most continuously, an advertiser simply desires some pre-built documentation for themselves, or to aid educate colleagues, customers, or companions about a explicit topic.
Below, I’ve curated a wide variety of Fb’s resource pages for themes that are associated to a gigantic vary of advertisers. I thinking sources which had been up to this point internal the past two years to aid guarantee that that the thought is as recent as conceivable. Many of the sources had been up to this point internal the past six months.
I’ve grouped these by topical arena to ease navigation. To rep correct of entry to the reference page associated to any explicit item, simply click on on the title on the starting of the outline. Surely be at liberty to bookmark this list have to you’d fancy!
There are positively more affords associated to every industry to boot as to those that are proven in every of these themes pages. On the substitute hand, what I indubitably fancy about these is that they offer a giant point of interest point, and more hyperlinks to coaching sources, case reports, and Fb study on diverse themes.
Meals on Fb and Instagram: CPG Meals
Involves a downloadable recordsdata on suggestions on how to accomplice with Fb on product launches.
Meals on Fb and Instagram
A in fashion recordsdata that is now not explicit to CPG. This resource additionally entails a downloadable recordsdata with appealing visuals and detailed presentation of recordsdata.
Play with Cars: Automobile
Involves a downloadable Inventive Most attention-grabbing Practices manual thinking the automobile industry.
Fb Programs for Auto Sellers
Involves a downloadable plan and resource recordsdata.
Auto Insurance Insights
A indubitably in fashion page, this additionally has a downloadable recordsdata with study on the auto insurance coverage industry.
Tech, Telecom, and Gaming:
Abilities and Telecom Fb Sources
Involves a downloadable “B2B Inventive Playbook.”
The Art and Science of Film Marketing
A easy page that entails a link to a downloadable deck with study about what influences viewers movie selections.
Fb Industrial for Gaming
Hyperlinks to diverse most efficient practices and insights associated to gaming, with a highlight particularly on cell gaming.
Connect Your Precise Property Industrial with Customers The utilization of Fb
Single-page resource for thought the opportunities of Fb for the accurate estate industry.
Involves a downloadable “Unique Beauty Risk Dash” doc. Masks: This resource is thinking Europe, as of the time this list used to be save together.
Stammer Response and On-line Gross sales
Peek Development: Fb Marketing Solutions for Stammer Response
Involves a downloadable whitepaper and hyperlinks to diverse sources thinking driving online gross sales, offline gross sales, lead abilities, and app installs.
Global Ecommerce Market -– Fb for Ecommerce Industries
Involves a downloadable recordsdata called “Drive Gross sales with Fb: The Files for Retail Entrepreneurs.” This entire doc is 89 pages long!
Lead Ads Playbook
Involves a downloadable Lead Ads recordsdata.
A in fashion resource on Market, with hyperlinks to extra sources.
Fb Market for eCommerce
Right here’s a more explicit resource associated to third-birthday party integrations for Market.
Inventive Construction and Execution
Fb Ads Inspiration
Involves examples of inventive adverts, intended to wait on as inspiration for assemble.
Uncover a Video for Fb
Involves hyperlinks to diverse sources for creating videos.
It’s a Correct Day to Video: Divulge a Sage with Fb Video Solutions
Involves sources on pattern and efficiency dimension for video adverts.
Fb During the Lens
This video series is thinking driving inspiration for folks that are creating cell-first video adverts for Fb and Instagram.
Fb Cell Studio
Involves guides to boot as a downloadable template for making a cell tell planning instant.
Fb-Curated Editorial Deliver
Develop: By Fb
The utilization of Fb’s grasp description for this resource: “Develop is a tell and events programme that shines a gentle-weight on of us, companies and trends challenging the realm quo.”
I would describe this as an “attention-grabbing read” resource, where Fb aggregates interviews, opinions, and study on a wide variety of themes. There’s additionally a chatbot feature to boot as a chance to subscribe to a mailing list.
A recent example is the “Headset and Heart” article discussing virtual actuality’s energy for social factual.
Three and a Half of Levels: The Energy of Connection (Podcast Sequence)
Fairly similar to Develop, right here’s a series thinking interviews with arena topic experts and conversations on themes of connection enabled (and challenged by) abilities.
Fb Success Reports/Case Reports
Right here’s a repository of case reports (with results, where on hand) that will even be filtered by Industrial Size, Goal, Alternate, Product, and House. It’s seemingly you’ll additionally declare a search bar to gaze for explicit companies or themes, which is big for these moments have to you reflect to yourself, “I know I read an example case seek for approximately this someplace!”
Fb traditionally releases campaign planning guides associated to the holiday season, and I factor in they are going to again this year. Right here are the sources from closing year that are already on hand — these could well also aid these looking out for to rep an early start on planning for this year:
Fb Holidays 2018 Browsing Insights and Marketing Pointers
Involves a downloadable recordsdata for the 2018 holiday season.
Fb Christmas 2018
Involves hyperlinks to downloadable guides about e mail and video, alongside with truth sheets.
Small and Medium-Sized Industrial Sources
Boost Your Industrial
Files on participating with in-person events to study about Fb sources for companies.
Own to Spoil by Fb Industrial: Accelerating Development for Disruptors
Right here is an enticing resource thinking disruption. It entails an annual file titled “The Explain of Disruption 2018,” to boot as a “Own to Spoil Playbook.”
Fb and TV
Turn Correct TV Ads into Correct Cell Ads
This resource covers some most efficient practices on adapting aged TV inventive into cell experiences. It additionally hyperlinks to a explicit Blueprint learning direction on the topic.
TV and Fb Work Better Together
A single-page resource that hyperlinks out to more in-depth themes associated to dimension, planning, and inventive pattern for campaigns that assemble presumably the most of both Fb and TV parts.
Typical Topics (which didn’t fit neatly into one of many above classes)
This entails a downloadable recordsdata to carve again friction across the a quantity of phases of a person plug.
Right here’s a repository for more “giant tournament” kinds of instances, e.g. Cannes Lions and Fb Summit. Along with lists of upcoming events, the page additionally contains recaps of past events.
And that’s all… for now 🙂
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